THIS ENTREPRENEUR IS ON TRACK TO MAKE $23,000 THIS YEAR. HOW DOES SHE SPEND IT?

Keleigh McCall is a 30-year-old entrepreneur living in a one-bedroom apartment near Yonge and Bay. In the spring of 2023, she suffered a mental health crisis, which forced her to pause her career and blow through her savings. After two hospitalizations at CAMH, Keleigh got her entrepreneurial mojo back by creating the ­Life-Maxing App—a self-improvement gaming platform that recently landed her a spot at TMU’s start-up incubator. Now she’s hard at work building up the business while sharing daily “life-maxing” advice and activities with her 40,000 TikTok followers. She’s on track to make $23,000 this year. Here’s how she spends her money.

Regular Expenses

Rent: $2,000 a month. “I couldn’t have afforded it without my parents’ help, which was hard to accept at first. I’m a very proud person. But it actually brought us closer together. I’m grateful.” Utilities: $125 a month. Phone: $65 a month with Rogers. Groceries: $350 a month. “I mostly shop at T&T.” [content_module id="1"]Transit: $80 a month. “I walk almost everywhere, but when I don’t, I take the TTC.” Dining out: $50 a month. “I love sushi. So, maybe once every two weeks, I’ll get takeout from a spot that’s right below me.” Clothing: $250 a month. “During my mental health crisis, I threw out everything I owned. It was devastating. I’m gradually building a new wardrobe.” Skin care: $50 a month. “I get a lot of free products through work. Otherwise I’ll buy Korean skin care on Amazon. I love doing face masks.” Business subscriptions: $300 a month. “Notion, Typeform, ChatGPT Premium and Framer are my go-tos.” Gadgets: $30 a month. “Playing with new things is a hobby of mine. I’m constantly fiddling with a new tripod, a light for my phone or a magnetic case.”

Recent Splurges

Ankle weights: $30. “I used to be a personal trainer, and I’m still keen on fitness. These weights are for home Pilates.” Snacks: $150. “I hosted an event in my apartment building to promote my app. Ten people attended.”

2025-12-09T19:39:48Z